Tasked with developing inputs for a theoretical company's expansion into the U.S. market in the home textiles market, my team and I developed a brand extension for Forever 21. The sub-brand, known as "Forever Twenty-Fun" was a bedding line targeted to teens in high school and incoming college freshman. Each bedding pack would come with a sheet set with a pillowcase and a reversible duvet cover, all encased in a sack that could double as a laundry bag. These are the patterns for the reversible duvet covers along with design flats to demonstrate what would come in the bedding pack.
|